US got Broadband

The latest numbers are out by Nielsen/NetRatings for us in the US. 51% of the US population is now on broadband.

So if you’re a web designer, or just put stuff up on the web, you’ve got a 50/50 shot that people in the US will access it using broadband. I think this is really giving the green light to designers, marketers, and communicators (wait, aren’t we all communicators?) to think and dream a bit, well, broader, so to speak.

So is it safe to assume that at least here in the US, people more and more want a more dynamic, graphical, high-tech experience? Or are more people just want to get to the sites they normally access quicker? I think this is an interesting question to ponder because if it’s the latter, designers shouldn’t adjust much at all.

What do you think? Leave a comment.

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  • Thanks for the info, Rob! The new BGEA site ( is designed for 1024×768 resolution, which was kind of a “leap” for us. Hopefully we’ll be able to ramp up some Flash stuff again and test those broadband users bandwidth a little bit 😉