The latest numbers are out by Nielsen/NetRatings for us in the US. 51% of the US population is now on broadband.
So if you’re a web designer, or just put stuff up on the web, you’ve got a 50/50 shot that people in the US will access it using broadband. I think this is really giving the green light to designers, marketers, and communicators (wait, aren’t we all communicators?) to think and dream a bit, well, broader, so to speak.
So is it safe to assume that at least here in the US, people more and more want a more dynamic, graphical, high-tech experience? Or are more people just want to get to the sites they normally access quicker? I think this is an interesting question to ponder because if it’s the latter, designers shouldn’t adjust much at all.
What do you think? Leave a comment.