Well, marketing happens. It’s going to happen no matter what. But there’s good ways to do it and there’s bad ways. Learn the good ways and honor those who are being honorable about it.
I saw a perfect example of how marketing can work really well for good. During the hurricanes here in Florida, one of the local TV networks set up a neighbor-to-neighbor hotline. The whole point was if you were in need, you called to let them know what you needed. If you had something to give, you were also asked to call. The volunteers answering these phones kept a record and would match up those with need with those who had something to offer. That’s marketing. That’s good marketing.