Long Intros

I started reading The End of Marketing as We Know It today. I can’t say much about it yet but all the intros were good. I hate it when a book has so many long introductions. This one has the introduction to the paperback version, the preamble, the acknowledgements, then the introduction. After reading all that I felt pretty good…then realized I hadn’t even started the book yet!

I’ll get there yet.

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