I heard a commercial on the radio as I was driving in today. It reminded me that enunciation is very important for an audio advertisement.

The ad for the FDA and their new slogan (I guess): “Safe and Effective”

Here’s the problem. Every time they said it, I honestly thought they were saying “Safe and Defective”. The guy put a pause in the word “and” along with a emphasis on the “dee” sound and quickly said “effective”.

I kept thinking, “Surely the FDA isn’t saying they are safe and defective!”

Be Sociable, Share!
  • Well, it wouldn’t be a total mistake! I think there would be some truth to it.

  • We have a local dj that has to say “smash hits”


  • rob

    Whoa ho! That’s funny.