Change Your Perspective

Count Down Stop Light
I love TED talks. Some are boring, but most are at least interesting. Then some are home-runs.

This is a home-run.

Carve out 20 minutes to watch this, sometimes irreverent but spot-on, presentation about the role of creativity in an engineering-minded world. As an example, you’ll learn a bit about an innovative stop light!

Rory Sutherland is, as I understand it, a former advertising executive who understands psychology and sociology.

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