I love TED talks. Some are boring, but most are at least interesting. Then some are home-runs.
This is a home-run.
Carve out 20 minutes to watch this, sometimes irreverent but spot-on, presentation about the role of creativity in an engineering-minded world. As an example, you’ll learn a bit about an innovative stop light!
Rory Sutherland is, as I understand it, a former advertising executive who understands psychology and sociology.