See the arrow moving ‘forward’ in the ‘Ex’ part? I can’t hep but see it now.
Hey! Whoa! That smiley face is the ‘G’ in ‘Goodwill’!!!
Everything from A to Z (note the arrow)
This may be perhaps the most clever logo I’ve ever seen. Note the ‘H’ and ‘W’ for the Hartford Whalers, and the whale tale!